B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

10.5%

10.5% -- share using ai recommendations for Rural Polish consumers (healthcare & beauty) (2025)

Name: Share Using AI Recommendations Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2025 · n=828 · SW Research / Whites

10.5% of rural residents in Poland use AI recommendations when choosing OTC drugs, dietary supplements, and beauty products.

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Attribution: SW Research / Whites View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

10.5%

Unit

Percentage

Data Vintage

2025

Entity

Rural Polish consumers (healthcare & beauty)

Sample Size

828

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SW Research / Whites Primary Tier A

https://www.agencjawhites.pl/blog/rekomendacje-ai-healthcare-beauty-badanie-sw-research-whites-2025 ↗

Confidence: 59/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Co piąty przedstawiciel Gen Z wybiera leki i kosmetyki na podstawie rekomendacji AI (Badanie SW Research/Whites 2025)

Czy Twój lek OTC pojawia się w odpowiedziach ChatGPT czy AI Overview? Kiedy pacjent pyta AI o lek na ból głowy, suplementy na odporność albo dermokosmetyki na atopowe zapalenie skóry, odpowiedź, którą dostaje, kształtuje jego decyzję zakupową. Badanie SW Research dla Whites (2025, N=828) pokazuje, ż…

Original Research

SW Research / Whites · Original study ↗

Methodology

SW Research CAWI online survey for Whites, 2025, N=828

Methodology documented

Segmentation

IndustryHealthcare & Beauty RegionPL Channelcontent

Cite this stat

Plain Text

Rural Polish consumers (healthcare & beauty): 10.5% share using ai recommendations. Source: SW Research / Whites (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-recommendation-rural-poland-2025

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<blockquote cite="https://lighthousedata.io/data/ai-recommendation-rural-poland-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.5%</strong> -- share using ai recommendations for Rural Polish consumers (healthcare & beauty)<br><small>Source: SW Research / Whites (2025) · <a href="https://lighthousedata.io/data/ai-recommendation-rural-poland-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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