B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
9.5%
9.5% -- share of consumers guided by ai recommendations for Polish consumers (healthcare and beauty categories) (2026)
9.5% of general Polish consumers follow AI recommendations when choosing over-the-counter drugs, supplements, and dermocosmetics.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9.5%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
828
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whites / SW Research
Primary
Tier A
https://www.agencjawhites.pl/o-nas ↗
Source Article
O Agencji Whites i usługach
z największymi firmami
w Polsce i na świecie
Naszą pracę zaczynamy od danych, bo to od nich zaczęła się historia Whites. To jeden z dwóch filarów naszej grupy – drugim są ludzie. W jaki sposób udaje nam się połączyć te wartości i pomagać innym firmom osiągać ich cele?
Poznaj nasze usługiAgencja Whit…
Original Research
Whites / SW Research
· Original study ↗
Methodology
Survey conducted by Whites with SW Research measuring AI as a source of purchase decisions in healthcare and beauty categories
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish consumers (healthcare and beauty categories): 9.5% share of consumers guided by ai recommendations. Source: Whites / SW Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-recommendation-purchase-decision-poland-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-recommendation-purchase-decision-poland-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.5%</strong> -- share of consumers guided by ai recommendations for Polish consumers (healthcare and beauty categories)<br><small>Source: Whites / SW Research (2026) · <a href="https://lighthousedata.io/data/ai-recommendation-purchase-decision-poland-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.