B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- relative reactivation rate lift for AI-targeted dormant member groups vs. control groups receiving only traditional outreach (AviaryAI deployments) (2025)
Across deployments, AI-targeted groups show 37% higher reactivation rates than control groups receiving only traditional outreach.
- Absolute baseline reactivation rate not disclosed
- Based on A/B tests across AviaryAI live deployments
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
AviaryAI
Primary
Tier B
https://www.helloaviary.ai/dormancy ↗
Source Article
Credit Union Dormant Account Reactivation — Case Study
Case Study: How Credit Unions Are Reactivating Thousands of Dormant Accounts
Most dormant members haven't left — they've just gone quiet. These credit unions launched an AI voice agent that reaches them first, educates them, and brings them back.
AUM: $6B+
Members: 360k+
AUM: $2.15B
Members: 57k+
AU…
Original Research
AviaryAI
· Original study ↗
Methodology
Page undated; year estimated from crawl. Relative lift from A/B tests against control groups across deployments; absolute baseline reactivation rate not disclosed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-targeted dormant member groups vs. control groups receiving only traditional outreach (AviaryAI deployments): 37% relative reactivation rate lift. Source: AviaryAI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-reactivation-lift-vs-traditional
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-reactivation-lift-vs-traditional" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- relative reactivation rate lift for AI-targeted dormant member groups vs. control groups receiving only traditional outreach (AviaryAI deployments)<br><small>Source: AviaryAI (2025) · <a href="https://lighthousedata.io/data/ai-reactivation-lift-vs-traditional" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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