B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
56%
56% -- ai usage rate for qualitative analysis for researchers (2024)
According to a 2024 study by User Interviews, 56% of researchers are already using AI for qualitative analysis.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
User Interviews
Primary
Tier C
https://www.tremendous.com/blog/hybrid-qualitative-research-for-market-research/ ↗
Source Article
Hybrid Qualitative Studies for Market Research
Humans + machines: Designing hybrid qualitative studies that surface emotion faster
By Andrew Littlefield●7 min. read●Jul 15, 2026
For qualitative studies, speed has always been a problem. Coding responses, interpreting nuance, and applying context seem like deeply human tasks that resist shortcuts.…
Original Research
User Interviews
· Original study ↗
Methodology
User Interviews 2024 survey; prior-year figure was 20% in 2023
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
researchers: 56% ai usage rate for qualitative analysis. Source: User Interviews (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-qualitative-analysis-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/ai-qualitative-analysis-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- ai usage rate for qualitative analysis for researchers<br><small>Source: User Interviews (2024) · <a href="https://lighthousedata.io/data/ai-qualitative-analysis-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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