B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- share of salespeople reporting ai improves prospecting effectiveness for B2B salespeople using AI in sales prospecting (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.aomni.com/blog/sales-prospecting-automation ↗
Source Article
How To Automate Your Sales Prospecting Process In 4 Steps
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot State of AI Report; survey-based self-reported effectiveness
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B salespeople using AI in sales prospecting: 85% share of salespeople reporting ai improves prospecting effectiveness. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-prospecting-effectiveness-salespeople
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-prospecting-effectiveness-salespeople" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of salespeople reporting ai improves prospecting effectiveness for B2B salespeople using AI in sales prospecting<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/ai-prospecting-effectiveness-salespeople" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.