B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

75%

75% -- ai project failure rate for AI projects (2018)

2018  · 360.advertisingweek.com

75% of AI projects in 2018 were projected to fall short of expectations because they fail to model operational considerations.

  • projection
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Attribution: 360.advertisingweek.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2018
Entity
AI projects
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
360.advertisingweek.com Primary Tier C
http://360.advertisingweek.com/28-ways-artificial-intelligence-will-affect-business-life-2018/ ↗
Confidence: 48/100 Vintage: 2018 Channel: Common Crawl
Source Article
Readiness, Resilience, and Recovery: Lessons From a Year of COVID
In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward. We all watched as talk of a “return to normal” gave way to “a new normal” and finally to, simply, “uncertainty.” We all know good companies and…
Original Research
360.advertisingweek.com · Original study ↗

Projection cited in Advertising Week article

Methodology documented
Period Value Change
2018 (current) 75%
2024 85% +13.3%
Industrymarketing
Plain Text
AI projects: 75% ai project failure rate. Source: 360.advertisingweek.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-projects-fall-short-2018
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<blockquote cite="https://lighthousedata.io/data/ai-projects-fall-short-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- ai project failure rate for AI projects<br><small>Source: 360.advertisingweek.com (2018) · <a href="https://lighthousedata.io/data/ai-projects-fall-short-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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