B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- share of marketers viewing ai as productivity or task engine for B2B marketers (2026)
About 78% of B2B marketers view AI primarily as a productivity or task engine according to 2026 MFS research.
- Secondary citation from an online article referencing MFS research cited by MarTech
- Stated as 'about 78%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MFS / MarTech
Primary
Tier C
https://backlinks.top/why-marketers-trust-ai-for-tasks-but-not-strategy-and-how-th ↗
Source Article
Why Marketers Trust AI for Tasks but Not Strategy
Hook: Your outreach is failing — not because AI is wrong, but because you're using it for the wrong job
You need consistent, authoritative backlinks, but your team is stretched. You’ve tried automating outreach with AI templates and sequence engines — wins in volume, losses in high-value placements.…
Original Research
MFS / MarTech
· Original study ↗
Methodology
MFS 'State of AI and B2B Marketing' research as cited by MarTech
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 78% share of marketers viewing ai as productivity or task engine. Source: MFS / MarTech (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-productivity-task-engine-marketers-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-productivity-task-engine-marketers-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of marketers viewing ai as productivity or task engine for B2B marketers<br><small>Source: MFS / MarTech (2026) · <a href="https://lighthousedata.io/data/ai-productivity-task-engine-marketers-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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