B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- productivity gains for marketers using AI (2025)
Experience 37% productivity gains with the AI teammate approach.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard
Primary
Tier C
https://www.growthstrategieslab.com/blog ↗
Source Article
Blog — Growth Strategies Lab
The Marketing Ops Maturity Model: A Talent Blueprint for Scaling SaaS
Scaling your SaaS marketing engine requires more than just better software. Explore the Marketing Ops Maturity Model to identify the specific technical skills and strategic roles needed at every stage to eliminate funnel friction …
Original Research
Harvard
· Original study ↗
Methodology
Attributed to Harvard research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using AI: 37% productivity gains. Source: Harvard (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-productivity-gains-37
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<blockquote cite="https://lighthousedata.io/data/ai-productivity-gains-37" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- productivity gains for marketers using AI<br><small>Source: Harvard (2025) · <a href="https://lighthousedata.io/data/ai-productivity-gains-37" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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