B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- ai product research adoption for US online buyers (2025)
44% of United States online buyers start their product research in an AI tool or split it between AI and traditional search.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier A
https://digitalstrategyforce.com/journal/should-you-invest-in-seo-or-just-pay-google-for-ads/ ↗
Source Article
Should You Invest in SEO or Just Pay Google for Ads? | Digital Strategy Force
Should You Invest in SEO or Just Pay Google for Ads?
Paying Google for ads and investing in SEO look like two ways to buy the same spot at the top of search. They are not. A paid click is rented visibility that vanishes when the budget stops; an organic position is an owned asset that keeps returnin…
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online buyers: 44% ai product research adoption. Source: Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-product-research-bain-2025
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<blockquote cite="https://lighthousedata.io/data/ai-product-research-bain-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- ai product research adoption for US online buyers<br><small>Source: Bain & Company (2025) · <a href="https://lighthousedata.io/data/ai-product-research-bain-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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