B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- engagement depth decline for AI products in North America (2026)
Engagement depth for AI products fell 38% year-over-year in North America in 2026.
- Methodology and specific data source not detailed in the article
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Lighthouse Research Team
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Inworld AI
Primary
Tier B
https://mixpanel.com/blog/ai-agent-analytics-beyond-page-views/ ↗
Source Article
AI agent analytics: Why your click data can’t see the whole picture | Signals & Stories
AI agent analytics: Why your click data can’t see the whole picture
Most advice about measuring AI products comes from builders who are still figuring it out. Kylan Gibbs isn’t one of them.
As co-founder and CEO of Inworld AI, Gibbs has spent five years building AI infrastructure for some of the lar…
Original Research
Inworld AI
· Original study ↗
Methodology
Cited by Inworld AI CEO Kylan Gibbs at MXP San Francisco; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI products in North America: 38% engagement depth decline. Source: Inworld AI (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-product-engagement-depth-decline-2026
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<blockquote cite="https://lighthousedata.io/data/ai-product-engagement-depth-decline-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- engagement depth decline for AI products in North America<br><small>Source: Inworld AI (2026) · <a href="https://lighthousedata.io/data/ai-product-engagement-depth-decline-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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