B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- ai search adoption share for consumers using AI for shopping (2025)
72% of consumers who use AI for shopping rely on it as their primary search tool.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://www.mirakl.com/blogs/brands-sellers/the-marketplace-revolution-key-insights-from-our-2026-se… ↗
Source Article
The marketplace revolution: Key insights from our 2026 Seller Report – Mirakl
The rules of commerce are evolving at unprecedented speed. Customer acquisition costs are rising, shopper journeys are fragmenting across channels and AI is fundamentally reshaping how products are discovered and purchased.
To uncover what's working, we analyzed the performance of over 100,000 globa…
Original Research
Adobe
· Original study ↗
Methodology
Share relying on AI as primary search tool for shopping
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers using AI for shopping: 72% ai search adoption share. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-primary-shopping-search-tool-2025
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<blockquote cite="https://lighthousedata.io/data/ai-primary-shopping-search-tool-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- ai search adoption share for consumers using AI for shopping<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/ai-primary-shopping-search-tool-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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