B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- ai positive roi for companies reporting positive ROI from AI investment (2025)
75% of surveyed professionals report their company's AI investment has returned a somewhat or very positive ROI.
- Combines 'somewhat' and 'very positive' ROI responses
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Source
HubSpot
Primary
Tier B
https://blog.hubspot.com/ai/ai-vs-wgasag?hubs_content=blog.hubspot.com/ai/openai-partners-wi… ↗
Source Article
What jobs will AI replace & which are safe in 2025 [+Data]
The widespread use of AI has raised fears among most marketers about job stability. The most common question is: “Will AI replace marketing jobs?” The short answer? It won’t.
According to the World Economic Forum, AI can create more jobs than it displaces. The Future of Jobs Report 2025 found that 9…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot's State of AI in Marketing report
Segmentation
Industrymarketing_tech,media_entertainment
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
companies reporting positive ROI from AI investment: 75% ai positive roi. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-positive-roi
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<blockquote cite="https://lighthousedata.io/data/ai-positive-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- ai positive roi for companies reporting positive ROI from AI investment<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/ai-positive-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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