B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

71%

71% -- consumers stating knowing company ai policy important before purchase for consumers (2023)

2023  · McKinsey

71% of respondents in a McKinsey report stated that knowing a company's AI policy was important before making a purchase.

Cite this stat Share How we verify
Attribution: McKinsey View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2023
Entity
consumers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
McKinsey Primary Tier C
https://bestofai.com/article/trusting-ai-for-a-better-future-in-healthcare ↗
Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl
Source Article
Trusting AI For A Better Future In Healthcare
1 Feature Story Trusting AI For A Better Future In Healthcare Sep 27, 2023 · forbes.comOrzechowski suggests that trust in AI can be built gradually, with AI systems initially assisting physicians in administrative tasks and providing valuable insights. Over time, as trust in the technology grows, th…
Original Research
McKinsey · Original study ↗

Cited from a McKinsey report; survey methodology not detailed in source

Methodology documented
IndustryHealthcare RegionGlobal RoleAll marketers
Plain Text
consumers: 71% consumers stating knowing company ai policy important before purchase. Source: McKinsey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-policy-importance-before-purchase-mckinsey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-policy-importance-before-purchase-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- consumers stating knowing company ai policy important before purchase for consumers<br><small>Source: McKinsey (2023) · <a href="https://lighthousedata.io/data/ai-policy-importance-before-purchase-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →