B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- pipeline close rate lift for financial services firms using AI (2025)
In the finance industry, organizations using AI close 10% more pipeline.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Microsoft
Primary
Tier C
https://www.vettafi.com/insights/data-analytics-article-transforming-data-into-sales ↗
Source Article
Transforming data into sales | VettaFi
Most firms struggle with data and systems integration. The firms that successfully navigate these challenges become industry leaders. In a recent webcast, VettaFi CMO Jon Fee, J.P. Morgan Asset Management’s Danius Giedraitis, and Microsoft’s Gaby Marano discussed how asset managers can turn data int…
Original Research
Microsoft
· Original study ↗
Methodology
Claim by Microsoft's Gaby Marano during VettaFi webcast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
financial services firms using AI: 10% pipeline close rate lift. Source: Microsoft (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-pipeline-closing-finance
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<blockquote cite="https://lighthousedata.io/data/ai-pipeline-closing-finance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- pipeline close rate lift for financial services firms using AI<br><small>Source: Microsoft (2025) · <a href="https://lighthousedata.io/data/ai-pipeline-closing-finance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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