B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23%
23% -- relevant content increase for Companies using AI-driven personas in marketing plans (2026)
Forrester studies show that companies incorporating AI-driven personas into their marketing plans experience a 23% increase in relevant content.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://seovendor.co/information-gain-seo-the-google-2026-ranking-signal-agencies-need-to-master-now… ↗
Source Article
Information Gain SEO: The Google 2026 Ranking Signal Agencies Need to Master Now
Original Research
Forrester
· Original study ↗
Methodology
Attributed to Forrester studies; no methodology or sample size stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies using AI-driven personas in marketing plans: 23% relevant content increase. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personas-relevant-content-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-personas-relevant-content-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- relevant content increase for Companies using AI-driven personas in marketing plans<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/ai-personas-relevant-content-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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