B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
5
5 -- marketing spend roi multiple for AI-driven personalized marketing experiences vs non-personalized campaigns (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://arshsingh.com/blog/ai-marketing-agent/ ↗
Source Article
AI Marketing Agent in 2026
Original Research
McKinsey
· Original study ↗
Methodology
Range 5-8x; midpoint extracted; cited to McKinsey 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-driven personalized marketing experiences vs non-personalized campaigns: 5 marketing spend roi multiple. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalized-marketing-roi-multiple
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-personalized-marketing-roi-multiple" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- marketing spend roi multiple for AI-driven personalized marketing experiences vs non-personalized campaigns<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/ai-personalized-marketing-roi-multiple" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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