B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- share of bankers ranking customer personalization as ai most valuable purpose for Banking executives surveyed by EIU for Temenos (2020)
28% of surveyed banking executives ranked improving user experience through greater customer personalization as AI's most valuable purpose.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
305
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Temenos / Economist Intelligence Unit
Primary
Tier A
https://www.bankingdive.com/news/branch-banking-artificial-intelligence-survey/579470/ ↗
Source Article
3 in 4 bankers think AI will separate 'winners from losers,' survey finds
Original Research
Temenos / Economist Intelligence Unit
· Original study ↗
Methodology
Survey of 305 banking executives conducted by the Economist Intelligence Unit on behalf of Temenos
Methodology documented
Segmentation
IndustryFinTech
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
Banking executives surveyed by EIU for Temenos: 28% share of bankers ranking customer personalization as ai most valuable purpose. Source: Temenos / Economist Intelligence Unit (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalization-value-bankers-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-personalization-value-bankers-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- share of bankers ranking customer personalization as ai most valuable purpose for Banking executives surveyed by EIU for Temenos<br><small>Source: Temenos / Economist Intelligence Unit (2020) · <a href="https://lighthousedata.io/data/ai-personalization-value-bankers-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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