B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
89%
89% -- percentage of marketers reporting positive roi from personalization for marketers using AI personalization (2026)
89% of marketers report a positive ROI from their personalization efforts.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Marketing LTB
Primary
Tier B
https://marketingltb.com/personalization-statistics/ ↗
Source Article
50 Shocking AI in Digital Marketing Statistics you Must Know in 2026
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Let’s be real, AI has completely changed the game in digital marketing. What was considered “experimental” just two or three years ago is now the standard way of doing things. From writing ad copy to predicting what a customer wants before they even kno…
Original Research
Marketing LTB
· Original study ↗
Methodology
Marketing LTB Personalization Statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using AI personalization: 89% percentage of marketers reporting positive roi from personalization. Source: Marketing LTB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalization-roi-2026
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<blockquote cite="https://lighthousedata.io/data/ai-personalization-roi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- percentage of marketers reporting positive roi from personalization for marketers using AI personalization<br><small>Source: Marketing LTB (2026) · <a href="https://lighthousedata.io/data/ai-personalization-roi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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