B
Evidence Grade B
Graded
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Recent
88%
88% -- share of marketers using ai personalizing customer journey for marketers using AI (2025)
88% of marketers using AI have successfully personalized the customer journey across different channels.
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Lighthouse Research Team
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Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.vmgdigital.com/blog/mid-year-marketing-review-key-insights-and-trends/ ↗
Source Article
Mid-Year Marketing Review: Key Insights And Trends For H2
TL:DR
- A mid-year marketing review is essential for adapting strategies to evolving trends and consumer behaviors in the second half of the year (H2).
- Key trends to observe include data-driven decision-making, the continued rise of e-commerce in business , increased demand for personalization and…
Original Research
Statista
· Original study ↗
Methodology
Statista data as cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using AI: 88% share of marketers using ai personalizing customer journey. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalization-journey-88pct
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<blockquote cite="https://lighthousedata.io/data/ai-personalization-journey-88pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share of marketers using ai personalizing customer journey for marketers using AI<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/ai-personalization-journey-88pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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