B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- revenue lift from ai personalization for email marketing programs (2023)
AI-powered personalization in email can deliver 40% more revenue compared to non-personalized sends according to McKinsey research.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://arshsingh.com/blog/ai-in-email-marketing/ ↗
Source Article
AI In Email Marketing in 2026
Original Research
McKinsey
· Original study ↗
Methodology
Attributed to McKinsey research as cited in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing programs: 40% revenue lift from ai personalization. Source: McKinsey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalization-email-revenue-lift-mckinsey
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<blockquote cite="https://lighthousedata.io/data/ai-personalization-email-revenue-lift-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- revenue lift from ai personalization for email marketing programs<br><small>Source: McKinsey (2023) · <a href="https://lighthousedata.io/data/ai-personalization-email-revenue-lift-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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