B
Evidence Grade B
Graded
under review
Safe to Cite
Current
49%
49% -- ai personalization adoption for marketers using AI for personalized content (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
HubSpot
Primary
Tier A
http://blog.hubspot.com/blog/tabid/6307/bid/33314/x61x70plicatx69x6fn/xx2dx77wwx2d146ox72155-x75x72l… ↗
Source Article
The top 7 marketing trends of 2025 that we expect to continue in 2026 [Data from 1,500+ global marketers]
Marketing in 2025 was defined by rapid AI adoption, heavier use of automation, and a renewed focus on brand-led content. This year, these priorities are only maturing. Rather than chasing entirely new tactics, marketing teams are refining the ones that already shape how content is created, distribut…
Original Research
HubSpot
· Original study ↗
Methodology
Data from HubSpot’s 2026 State of Marketing
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
marketers using AI for personalized content: 49% ai personalization adoption. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalization-adoption-2026
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<blockquote cite="https://lighthousedata.io/data/ai-personalization-adoption-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- ai personalization adoption for marketers using AI for personalized content<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/ai-personalization-adoption-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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