B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

40%

40% -- share of digital sales from ai personalisation for global digital commerce (2026)

Name: Share Of Digital Sales From AI Personalisation Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · Statista

By 2026, AI-driven personalisation is projected to account for over 40% of all digital sales.

Forecast attributed to Statista
Stated as 'over 40%'

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Attribution: Statista View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2026

Entity

global digital commerce

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Statista Primary Tier C

https://amquesteducation.com/blog/ai-digital-marketing-trends/?srsltid=AfmBOoqr1Yi8y4l-jESfceZv4Rpna… ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

2026 AI Digital Marketing Trends

Original Research

Statista · Original study ↗

Methodology

Attributed to Statista forecast; cited secondhand

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

global digital commerce: 40% share of digital sales from ai personalisation. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalisation-digital-sales-40pct-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ai-personalisation-digital-sales-40pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of digital sales from ai personalisation for global digital commerce<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/ai-personalisation-digital-sales-40pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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