B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- ad performance improvement for AI-created ads with AI-designed packaging vs AI-created ads with human packaging (2025)
When AI also designs product packaging, ads achieve an additional 15% performance improvement compared to AI-created ads with human packaging.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NYU Stern and Emory University
Primary
Tier B
https://www.adora-ai.com/news/nyu-research-unconstrained-ai-ads-outperform-human-creative ↗
Source Article
The AI Creative Revolution: NYU Research Proves Unconstrained AI Ads Outperform Human Creative
Thought Leadership
The AI Creative Revolution: NYU Research Proves Unconstrained AI Ads Outperform Human Creative
Groundbreaking research from NYU Stern and Emory has quantified what many performance marketers have suspected: generative AI creates more effective ad creative than humans. The study fo…
Original Research
NYU Stern and Emory University
· Original study ↗
Methodology
Field experiment across 105,999 impressions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-created ads with AI-designed packaging vs AI-created ads with human packaging: 15% ad performance improvement. Source: NYU Stern and Emory University (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-packaging-additional-15-percent-improvement
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<blockquote cite="https://lighthousedata.io/data/ai-packaging-additional-15-percent-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ad performance improvement for AI-created ads with AI-designed packaging vs AI-created ads with human packaging<br><small>Source: NYU Stern and Emory University (2025) · <a href="https://lighthousedata.io/data/ai-packaging-additional-15-percent-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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