B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- zero click search rate driven by ai overviews for Google AI Overviews (2025)
In 2025, 35% of zero-click search behavior was driven by AI Overviews.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Aggregation of Google Search Console, Ahrefs, SparkToro
Primary
Tier C
https://chapters-eg.com/blog/seo-blog/zero-click-searches-2026/ ↗
Source Article
Zero-Click Searches in 2026: The New SEO Playbook
In a world governed by speed and efficiency, search behavior is undergoing a radical transformation. Zero-click searches – those queries where users get their answer directly from the search engine results page (SERP) without clicking on any website – have become the norm rather than the exception. …
Original Research
Aggregation of Google Search Console, Ahrefs, SparkToro
· Original study ↗
Methodology
2023 baseline 3% (testing)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 35% zero click search rate driven by ai overviews. Source: Aggregation of Google Search Console, Ahrefs, SparkToro (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-zero-click-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-zero-click-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- zero click search rate driven by ai overviews for Google AI Overviews<br><small>Source: Aggregation of Google Search Console, Ahrefs, SparkToro (2025) · <a href="https://lighthousedata.io/data/ai-overviews-zero-click-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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