B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- ai overview serp share for Google Search (US) (2025-11)
AI Overviews appear in 60% of U.S. Google searches.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Xamsor
Primary
Tier C
https://wyrote.com/blog/ai-visibility-optimization/what-is-seo-and-how-does-it-work-in-2026 ↗
Source Article
What Is SEO and How Does It Work in 2026?
What Is SEO and How Does It Work in 2026?
What Is SEO and How Does It Work in 2026?
A marketing director at a mid-stage SaaS company stared at her analytics dashboard last quarter, watching organic traffic flatline despite publishing 40 blog posts a month. She'd followed every 2020-era SEO playbook …
Original Research
Xamsor
· Original study ↗
Methodology
Xamsor November 2025 tracking data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search (US): 60% ai overview serp share. Source: Xamsor (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-us-searches-60
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<blockquote cite="https://lighthousedata.io/data/ai-overviews-us-searches-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- ai overview serp share for Google Search (US)<br><small>Source: Xamsor (2025-11) · <a href="https://lighthousedata.io/data/ai-overviews-us-searches-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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