B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.49%
6.49% -- ai overview search appearance rate for Google Search (US desktop) (2025-01)
Google AI Overviews appeared in 6.49% of U.S. desktop searches in January 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.49%
Unit
Percentage
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush and Datos
Primary
Tier B
https://slatehq.com/blog/content-decay-detection-tools ↗
Source Article
Content Decay Detection Tools: 9 Options Compared
Content decay rarely announces itself. A page that quietly used to drive 4,000 organic visits a month slips to 2,800, then 1,900, and by the time anyone notices, three quarters have passed and the topic has moved on. The hardest part isn't spotting the slide - it's deciding what to fix first and act…
Original Research
Semrush and Datos
· Original study ↗
Methodology
Joint Semrush and Datos study; baseline for March 2025 comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search (US desktop): 6.49% ai overview search appearance rate. Source: Semrush and Datos (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-us-desktop-search-share-jan-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-us-desktop-search-share-jan-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.49%</strong> -- ai overview search appearance rate for Google Search (US desktop)<br><small>Source: Semrush and Datos (2025-01) · <a href="https://lighthousedata.io/data/ai-overviews-us-desktop-search-share-jan-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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