B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- click through rate decline position 1 for Google AI Overviews (2025)
Ahrefs found a 34.5% drop in position 1 CTR when Google AI Overviews were present, based on an analysis of 300,000 keywords.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://www.socialee.in/how-ai-mode-from-google-i-o-2025-will-transform-search-engine-marketing/ ↗
Source Article
How Google AI Mode 2025 Is Transforming Search Engine Marketing
This might be the biggest update Google has dropped since its inception. It is big news for laypeople, but tech-savvy people saw it coming. Google’s annual event, Google I/O 2025, introduced a game-changer for digital marketers: AI Mode. As search engines evolve into smart assistants, the rules of S…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs analysis of 300,000 keywords comparing position 1 CTR when AI Overviews are present
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 34.5% click through rate decline position 1. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-position1-ctr-drop-ahrefs
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-position1-ctr-drop-ahrefs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- click through rate decline position 1 for Google AI Overviews<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ai-overviews-position1-ctr-drop-ahrefs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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