B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

30%

30% -- share of keywords triggering ai overviews for US SERPs (2025)

2025  · SE Ranking

Approximately 30% of search keywords trigger Google AI Overviews in US SERPs.

  • Omtrent (approximately) 30%
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Attribution: SE Ranking View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
US SERPs
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
SE Ranking Primary Tier B
https://www.amicited.com/no/glossary/ai-rank-tracking/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Common Crawl
Source Article
AI Rangsporing: Overvåking av Synlighet i AI-genererte Svar
Original Research
SE Ranking · Original study ↗

SE Ranking research

Methodology documented
Industryseo RegionUS RoleSEO Specialist Channelsearch
Plain Text
US SERPs: 30% share of keywords triggering ai overviews. Source: SE Ranking (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-keyword-trigger-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-keyword-trigger-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of keywords triggering ai overviews for US SERPs<br><small>Source: SE Ranking (2025) · <a href="https://lighthousedata.io/data/ai-overviews-keyword-trigger-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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