B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.49%
6.49% -- share of keywords with ai overview for Google AI Overviews (2025-01)
Semrush's analysis of over 10 million tracked keywords found that Google AI Overviews appeared on approximately 6.49% of tracked keywords in January 2025.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.49%
Unit
Percentage
Data Vintage
2025-01
Entity
Sample Size
10,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier B
https://digitalmarketingsnapshotforghl.com/blog/ai-search-optimization-for-marketing-agencies/ ↗
Source Article
AI Search Optimization for Marketing Agencies
AI search optimization is the practice of structuring your content so answer engines — Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot — can quote it directly in their answers. For a marketing agency in 2026, it’s no longer optional: search behavior is splitting off the “ten blue links,” …
Original Research
Semrush
· Original study ↗
Methodology
Semrush keyword analysis of more than 10 million keywords
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 6.49% share of keywords with ai overview. Source: Semrush (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-keyword-share-jan-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-keyword-share-jan-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.49%</strong> -- share of keywords with ai overview for Google AI Overviews<br><small>Source: Semrush (2025-01) · <a href="https://lighthousedata.io/data/ai-overviews-keyword-share-jan-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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