B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
68%
68% -- paid click decrease for paid ads with AI overviews (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SEO Vendor
Primary
Tier C
https://seovendor.co/ ↗
Source Article
AI Overviews Cut Clicks Without Satisfaction Gain
AI answers now reshape your search. You get fast summaries, yet many visits that once went to websites now end on the results page and shift how you search. That trend has spread. Still, you feel happy after AI summaries answer basic questions.
Table of Contents
As a result, zero click searches have…
Original Research
SEO Vendor
· Original study ↗
Methodology
Source: SEO Vendor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid ads with AI overviews: 68% paid click decrease. Source: SEO Vendor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-impact-paid-clicks
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<blockquote cite="https://lighthousedata.io/data/ai-overviews-impact-paid-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- paid click decrease for paid ads with AI overviews<br><small>Source: SEO Vendor (2025) · <a href="https://lighthousedata.io/data/ai-overviews-impact-paid-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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