B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22.9%
22.9% -- ai overviews appearance rate for E-commerce searches (2025)
AI Overviews appear in 22.9% of searches within the e-commerce industry.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
scribendi.net
Primary
Tier C
https://www.scribendi.net/blog/seo/google-fastsearch-b2b-ai-overviews/ ↗
Source Article
How Google's FastSearch Changes B2B Visibility in AI Overviews - Scribendi Digital Marketing
What You'll Learn
- What Google FastSearch is and how it changes search results for B2B queries
- Why FastSearch prioritizes different content than traditional search rankings
- How FastSearch impacts your visibility when decision-makers research vendors
- Which content formats and structures perfor…
Original Research
scribendi.net
· Original study ↗
Methodology
Industry breakdown of AI Overview appearance rates
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce searches: 22.9% ai overviews appearance rate. Source: scribendi.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ecommerce-industry
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<blockquote cite="https://lighthousedata.io/data/ai-overviews-ecommerce-industry" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.9%</strong> -- ai overviews appearance rate for E-commerce searches<br><small>Source: scribendi.net (2025) · <a href="https://lighthousedata.io/data/ai-overviews-ecommerce-industry" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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