B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- click through rate reduction for Google AI Overviews / informational search content (2025)
Generative search snippets and Google AI Overviews can reduce click-through rates on informational search content by as much as 64%.
- Reported as 'as much as 64%'
- Secondary citation attributing reports / The Wall Street Journal
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
The Wall Street Journal
Primary
Tier C
https://upward-impact.com/seo/insights/uncategorized/ai-changed-the-search-game-but-not-for-local-bu… ↗
Source Article
AI Changed the Search Game—But Not for Local Businesses | Upward Impact
AI Changed the Search Game—But Not for Local Businesses
By Nyk Zukowski • January 22, 2025
It’s no secret that artificial intelligence is transforming how we use search engines. Google’s AI Overviews and other generative search tools now provide instant, summarized answers to complex questions—cutti…
Original Research
The Wall Street Journal
· Original study ↗
Methodology
Secondary citation of reports (originally reported by The Wall Street Journal) on CTR reduction from generative search snippets; range noted as 'as much as 64%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews / informational search content: 64% click through rate reduction. Source: The Wall Street Journal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ctr-reduction-64pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-ctr-reduction-64pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- click through rate reduction for Google AI Overviews / informational search content<br><small>Source: The Wall Street Journal (2025) · <a href="https://lighthousedata.io/data/ai-overviews-ctr-reduction-64pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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