B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
58%
58% -- click through rate reduction for Top-ranking Google search results when an AI Overview is present (2024)
Ahrefs documented a 58% reduction in click-through rate for top-ranking Google search results when an AI Overview is present.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://fireflyweblabs.com/research/great-click-collapse/ ↗
Source Article
The Great Click Collapse
The Great Click Collapse
Visibility and traffic have been separating for years. In 2024 and 2025, the gap became structural. Here is what the data shows — and what it means for every business that still measures success in sessions.
For twenty years, visibility meant traffic.
Today, visibility incre…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs query profile analysis ('thousands of query profiles') of position-one results when AI Overviews are present; AI Overviews rolled out to US users at scale May 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top-ranking Google search results when an AI Overview is present: 58% click through rate reduction. Source: Ahrefs (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ctr-reduction-58-ahrefs
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-ctr-reduction-58-ahrefs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- click through rate reduction for Top-ranking Google search results when an AI Overview is present<br><small>Source: Ahrefs (2024) · <a href="https://lighthousedata.io/data/ai-overviews-ctr-reduction-58-ahrefs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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