B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- relative click through rate decline for Paid search results on queries with AI Overviews (2025)
Early data indicates a 20% to 40% relative CTR drop for paid clicks as AI Overviews / generative answers appear on more commercial queries.
- Early data
- Reported as a range (20 to 40%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
statdigital.io
Primary
Tier B
https://statdigital.io/what-b2b-marketers-can-learn-from-a-dj-on-youtube/ ↗
Source Article
What B2B marketers can learn from a DJ on YouTube - Stat Digital
I’m just going to say it: Most B2B marketers are too caught up in generating content with AI that they’re forgetting how to create what people REALLY want.
In this edition:
- 🎧 What B2B marketers can learn from a DJ on YouTube
- 🎬 The $1B lesson behind Owner.com’s “world-class content”
- 🗞️ Stories …
Original Research
statdigital.io
· Original study ↗
Methodology
Source reports a range of 20-40% relative CTR drop as generative answers appear on commercial queries; midpoint (30%) extracted. Described as early data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid search results on queries with AI Overviews: 20% relative click through rate decline. Source: statdigital.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ctr-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-ctr-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- relative click through rate decline for Paid search results on queries with AI Overviews<br><small>Source: statdigital.io (2025) · <a href="https://lighthousedata.io/data/ai-overviews-ctr-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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