B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- ai overviews click through rate for Google AI Overviews (2025-09)
Fewer than 1% of clicks from AI Overviews go to websites.
- survey-based estimate
- value represents an upper bound (<1%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Herald
Primary
Tier C
https://seoanalyst.in/news/google-kills-100-results-ai-overviews/ ↗
Source Article
SEO News Sep 15 - 21: Google Kills 100 Results, AI Lawsuit
In just a week, Google removed the 100-results option, leaving rank tracking tools and Search Console data in disarray. Meanwhile, publishers are escalating their fight against AI Overviews in court, and fresh surveys show the disconnect between high engagement and low referral traffic from generati…
Original Research
Search Herald
· Original study ↗
Methodology
Survey cited via Search Herald; value is an upper bound (<1%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 1% ai overviews click through rate. Source: Search Herald (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-click-through-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-click-through-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- ai overviews click through rate for Google AI Overviews<br><small>Source: Search Herald (2025-09) · <a href="https://lighthousedata.io/data/ai-overviews-click-through-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.