B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- zero click rate gap for AI Overview searches vs traditional searches (2025)
Searches that trigger AI Overviews have an 83% zero-click rate compared to roughly 60% for traditional queries, representing a 23 percentage point gap.
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Lighthouse Research Team
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Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Workshop Digital
Primary
Tier B
https://www.fullcast.com/content/understanding-zero-click-searches/ ↗
Source Article
Understanding Zero-Click Searches: A RevOps Guide
Original Research
Workshop Digital
· Original study ↗
Methodology
Difference between AI Overview zero-click rate (83%) and traditional query rate (~60%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI Overview searches vs traditional searches: 23% zero click rate gap. Source: Workshop Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-zero-click-gap-23pts
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-zero-click-gap-23pts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- zero click rate gap for AI Overview searches vs traditional searches<br><small>Source: Workshop Digital (2025) · <a href="https://lighthousedata.io/data/ai-overview-zero-click-gap-23pts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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