B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11%
11% -- ai overview appearance reduction rate for Local business queries containing a city name (e.g. "roof repair in Richmond") (2025)
Including a city name in queries reduced AI Overview appearance by about 11%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
60,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Local Falcon
Primary
Tier C
https://muzes.ai/google-ai-overviews/ ↗
Source Article
Google AI Overviews: What 60,000 AI Search Tests Just Revealed About Local Business Visibility (And Why Your Map Pack Rankings Don’t Tell the Whole Story)
Google AI Overviews
Your Google Business Profile is optimized. Your reviews are solid. You’re ranking in the Map Pack. And you might still be invisible.
Here’s why: Google’s AI Overviews are creating a new layer of search results that sits above everything you’ve been optimizing for—and it operates …
Original Research
Local Falcon
· Original study ↗
Methodology
Reduction in AI Overview appearance when a city name is included in the query; from Local Falcon study of 60,000+ simulated local searches
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Local business queries containing a city name (e.g. "roof repair in Richmond"): 11% ai overview appearance reduction rate. Source: Local Falcon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-reduction-city-name-queries
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-reduction-city-name-queries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- ai overview appearance reduction rate for Local business queries containing a city name (e.g. "roof repair in Richmond")<br><small>Source: Local Falcon (2025) · <a href="https://lighthousedata.io/data/ai-overview-reduction-city-name-queries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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