B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- outbound click decline rate for Google Search AI Overviews (2026)
Outbound clicks decline by 38% when a Google AI Overview is present.
- Attributed generally to 'studies show' without naming the specific research institution
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
chumneyads.com
Primary
Tier C
https://www.chumneyads.com/2026/05/21/breaking-news-google-introduces-new-intelligent-search-box/ ↗
Source Article
Breaking News: Google Introduces New Intelligent Search Box
Google has the digital marketing world buzzing with its new Search box upgrade – the biggest thing to happen to search in over 25 years. This new feature is completely rewriting the rules of automotive marketing. Shoppers are no longer just typing in truncated keywords. Powered by Gemini 3.5 Flash, …
Original Research
chumneyads.com
· Original study ↗
Methodology
Cited as 'studies show' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search AI Overviews: 38% outbound click decline rate. Source: chumneyads.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-outbound-click-decline-38
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-outbound-click-decline-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- outbound click decline rate for Google Search AI Overviews<br><small>Source: chumneyads.com (2026) · <a href="https://lighthousedata.io/data/ai-overview-outbound-click-decline-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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