B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34.5%
34.5% -- click through rate decline with ai overview for Google informational search results (2026)
The presence of an AI Overview correlated with a 34.5% lower click-through rate for the top-ranking page compared to similar informational queries without an AI Overview.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://apollodigital.io/blog/saas-seo-keyword-research/ ↗
Source Article
SaaS Keyword Research: The Complete Process for 2026
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs analysis of 300,000 keywords comparing queries with and without AI Overviews
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google informational search results: 34.5% click through rate decline with ai overview. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-ctr-decline-top-ranking-page
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-ctr-decline-top-ranking-page" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- click through rate decline with ai overview for Google informational search results<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/ai-overview-ctr-decline-top-ranking-page" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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