B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- ai overview internal link click rate for Google AI Overviews (2025)
1% of users click a link inside a Google AI Overview itself.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://www.getpassionfruit.com/blog/how-to-audit-brand-visibility-in-chatgpt-perplexity-and-gemini ↗
Source Article
Brand Visibility Audit in ChatGPT, Perplexity & Gemini
SEO
Join 500+ brands growing with Passionfruit!
The complete methodology. Build a balanced 30-prompt test set, run it across four AI platforms, score responses against four metrics, and turn the output into a prioritized 30-60-90 day fix plan. Research-backed, tool-agnostic, built for in-house teams…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research study of 900 US users across 68,879 Google searches
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 1% ai overview internal link click rate. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-click-rate-pew-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-click-rate-pew-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- ai overview internal link click rate for Google AI Overviews<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/ai-overview-click-rate-pew-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.