B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- paid clicks uplift for Brands cited in AI Overviews (2025)
Brands cited in AI Overviews earn 91% more paid clicks than brands not cited in AI Overviews.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://www.atomicagi.com/blog/organic-ctr-optimization-a-complete-guide-for-seo-teams-in ↗
Source Article
Organic CTR optimization: A complete guide for SEO teams in 2026
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive study data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands cited in AI Overviews: 91% paid clicks uplift. Source: Seer Interactive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-cited-brands-paid-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-cited-brands-paid-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- paid clicks uplift for Brands cited in AI Overviews<br><small>Source: Seer Interactive (2025) · <a href="https://lighthousedata.io/data/ai-overview-cited-brands-paid-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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