B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31.2%
31.2% -- share of ai overview citations from positions 11 100 for Google AI Overviews (2026-05)
31.2% of Google AI Overview citations come from pages ranking between positions 11 and 100.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31.2%
Unit
Percentage
Data Vintage
2026-05
Entity
Sample Size
863,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://dont-feed-the-algorithm.beehiiv.com/p/adobe-bought-semrush-for-1-9b-15-websites-control-68-o… ↗
Source Article
🚨 Google AI citations crash to 38%, Meta hands the keys to its ad agent, KitKat heists itself | Don't Feed The Algorithm: Issue 050
🐊 Editor's Note
Decoupled.
TL;DR this week:
📉 Google AI Overview citations from top-10 pages collapsed from 76% to 38% in seven months
🤖 Meta opened its AI ad assistant to every advertiser, with end-to-end AI campaigns already at a $60B run rate
📊 Marketing leaders expect AI automation of marketing …
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study of 863,000 keywords and 4 million AI Overview URLs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 31.2% share of ai overview citations from positions 11 100. Source: Ahrefs (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-citations-positions-11-100
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-citations-positions-11-100" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.2%</strong> -- share of ai overview citations from positions 11 100 for Google AI Overviews<br><small>Source: Ahrefs (2026-05) · <a href="https://lighthousedata.io/data/ai-overview-citations-positions-11-100" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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