B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83.3%
83.3% -- share of ai overview citations for Google AI Overviews (2025-09)
83.3% of AI Overview citations came from pages outside the traditional top-10 search results.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83.3%
Unit
Percentage
Data Vintage
2025-09
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier B
https://www.getmentioned.co/blog/the-modern-buyer-journey-what-marketers-need-to-know-in-2026 ↗
Source Article
The Modern Buyer Journey - What marketers need to know in 2026
The Modern Buyer Journey - What marketers need to know in 2026
For most of the internet's commercial history, search worked the same way: you typed a query, got a list of links, and started clicking. Marketers could see exactly where buyers were going and what was influencing them. That visibility i…
Original Research
BrightEdge
· Original study ↗
Methodology
BrightEdge analysis
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Google AI Overviews: 83.3% share of ai overview citations. Source: BrightEdge (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-citations-outside-top10-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-citations-outside-top10-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83.3%</strong> -- share of ai overview citations for Google AI Overviews<br><small>Source: BrightEdge (2025-09) · <a href="https://lighthousedata.io/data/ai-overview-citations-outside-top10-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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