B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- citations from beyond position 100 for Google AI Overviews (2025)
89% of citations in Google AI Overviews come from sources ranked beyond position 100 in organic search.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pixelpoynt.com
Primary
Tier B
https://pixelpoynt.com/googles-ai-overviews-stealing-clicks-seo/ ↗
Source Article
Google’s AI Overviews Are Stealing 30% of Clicks—What That Means for Your SEO | PixelPoynt
Google’s AI Overviews are bulldozing traditional SEO, snatching 30% of clicks that once went to actual websites. The March 2025 update cranked AI Overviews up to 47% of searches, with entertainment queries seeing a mind-blowing 528% increase. Zero-click searches now dominate 60% of all queries. Site…
Original Research
pixelpoynt.com
· Original study ↗
Methodology
Blog citing SEO industry research
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Google AI Overviews: 89% citations from beyond position 100. Source: pixelpoynt.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-citations-beyond-position-100
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-citations-beyond-position-100" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- citations from beyond position 100 for Google AI Overviews<br><small>Source: pixelpoynt.com (2025) · <a href="https://lighthousedata.io/data/ai-overview-citations-beyond-position-100" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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