B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1%
1% -- ai overview citation click through rate for US users shown a Google AI Overview clicking through to a cited source (2026)
When a Google AI Overview is shown, users click through to a cited source approximately 1% of the time.
- Cited secondarily from Pew Research findings
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://blazebytemedia.com/blog/digital-marketing/ ↗
Source Article
Digital Marketing in 2026: Trends, Strategy, and What Actually Works Now
Digital marketing in 2026 no longer looks like it did even two years ago. Search results answer questions before anyone clicks a link. AI systems summarize your brand before a customer ever visits your website. Shoppers buy directly inside a video instead of leaving the app.
If your strategy still c…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research finding, as cited secondarily by the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US users shown a Google AI Overview clicking through to a cited source: 1% ai overview citation click through rate. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-citation-ctr-1pct-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-citation-ctr-1pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- ai overview citation click through rate for US users shown a Google AI Overview clicking through to a cited source<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/ai-overview-citation-ctr-1pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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