B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- click through rate impact for AI search overlays in local home services search (2025)
AI search overlays impact click-through rates 15% to 34% of the time when they appear.
- Reported as a range of 15% to 34%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier C
https://superpath.com/blog/is-your-home-service-based-business-losing-traffic-to-ai-search-overlays/ ↗
Source Article
Is Your Home Service-Based Business Losing Traffic to AI Search Overlays? - Superpath
In the rapidly-changing world of digital marketing, artificial intelligence (AI) is revolutionizing the way customers find home services online. For businesses like HVAC contractors, roofers, and plumbers, a significant shift is happening: AI is increasingly influencing search results, according to …
Original Research
Search Engine Land
· Original study ↗
Methodology
Range 15-34%; midpoint reported. Original research attributed to Search Engine Land.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search overlays in local home services search: 15% click through rate impact. Source: Search Engine Land (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overlays-ctr-impact-home-services
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overlays-ctr-impact-home-services" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate impact for AI search overlays in local home services search<br><small>Source: Search Engine Land (2025) · <a href="https://lighthousedata.io/data/ai-overlays-ctr-impact-home-services" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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