B
Evidence Grade B
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accuracy verified by the review judge
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Aging
46%
46% -- overdependence concern rate for marketers surveyed on AI adoption (2024)
46% of surveyed marketers cited threats of over-dependence on technology as a concern regarding AI adoption.
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Lighthouse Research Team
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Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
andersenlab.de
Primary
Tier C
https://andersenlab.de/blueprint/7-key-martech-trends ↗
Source Article
Current Martech Trends Thoroughly Explored And Assessed
Original Research
andersenlab.de
· Original study ↗
Methodology
Survey of marketers on AI adoption concerns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers surveyed on AI adoption: 46% overdependence concern rate. Source: andersenlab.de (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overdependence-concern-marketers
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<blockquote cite="https://lighthousedata.io/data/ai-overdependence-concern-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- overdependence concern rate for marketers surveyed on AI adoption<br><small>Source: andersenlab.de (2024) · <a href="https://lighthousedata.io/data/ai-overdependence-concern-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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