B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

55%

55% -- ai optimization positive impact rate for media buyers (2023)

Name: AI Optimization Positive Impact Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-03

2023 · DoubleVerify

55% of media buyers state that AI-driven campaign optimization has a positive impact on media quality.

Cite this stat Share How we verify

Attribution: DoubleVerify View source

Lighthouse Research Team

Last verified: 2026-07-03 · How we verify data →

Source verified Evidence graded

Value

55%

Unit

Percentage

Data Vintage

2023

Entity

media buyers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

DoubleVerify Primary Tier A

https://www.programaticaly.com/otras-noticias/europa-registra-infracciones-brand-safety-media-mundia… ↗

Confidence: 42/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Europa registra un 40% más infracciones de brand safety que la media mundial — PROGRAMMATIC SPAIN

Europa registra un 40% más infracciones de brand safety que la media mundial DoubleVerify (DV), plataforma de software referente en medición, datos y análisis de medios digitales, ha revelado los resultados de su octavo informe anual DV Global Insights: 2024 Trends Report. El informe revela que el s…

Original Research

DoubleVerify · Original study ↗

Methodology

DoubleVerify Global Insights: 2024 Trends Report

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

media buyers: 55% ai optimization positive impact rate. Source: DoubleVerify (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-optimization-impact-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ai-optimization-impact-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- ai optimization positive impact rate for media buyers<br><small>Source: DoubleVerify (2023) · <a href="https://lighthousedata.io/data/ai-optimization-impact-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →