B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
49%
49% -- pct nonusers citing human touch as adoption barrier for Non-AI-using digital professionals (2024-06)
49% of non-AI users say that concerns about losing the 'human touch' are holding their company back from AI adoption.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2024-06
Entity
Sample Size
601
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
55
Freshness
95
Source
Glassbox
Primary
Tier A
https://www.glassbox.com/personalization-in-the-age-of-ai/ ↗
Source Article
Personalization in the age of AI - Glassbox
Personalization in the Age of AI
In our digital age, personalization is paramount
of digital professionals agree that personalization is key to providing high-quality digital customer experiences.
report that their company has increased investments in personalization in the last year.
Yet, digital p…
Original Research
Glassbox
· Original study ↗
Methodology
Glassbox survey of US digital professionals, June 4-26, 2024; 95% confidence, +/-4% margin of error; 601 respondents; figure applies to AI non-users (subsample size not disclosed). Marketers were 20% more likely than average to say this (relative figure not extracted).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Non-AI-using digital professionals: 49% pct nonusers citing human touch as adoption barrier. Source: Glassbox (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-nonusers-human-touch-barrier-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-nonusers-human-touch-barrier-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- pct nonusers citing human touch as adoption barrier for Non-AI-using digital professionals<br><small>Source: Glassbox (2024-06) · <a href="https://lighthousedata.io/data/ai-nonusers-human-touch-barrier-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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