B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
66%
66% -- ai minimal roi share for marketing teams using AI (2026)
According to Singular's 2026 AI Growth Guide, 66% of marketing teams report minimal ROI from AI so far.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Singular
Primary
Tier B
https://www.sett.ai/content/china-studios-playable-ads-ua-spend/ ↗
Source Article
China's Playable Ads Machine + State of Playables | Sett
Unpredictable Hits #014: 100 of 220 Employees Making Playable Ads + 81% of UA Spend Flows Through Playables
Hey everyone, greetings from Beijing!
Amit, Sett's CEO, and I are traveling throughout China for China Joy and meeting some of the world's best mobile game studios based here. It's our first t…
Original Research
Singular
· Original study ↗
Methodology
Singular Essential Growth Guide 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing teams using AI: 66% ai minimal roi share. Source: Singular (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-minimal-roi-marketers-2026
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<blockquote cite="https://lighthousedata.io/data/ai-minimal-roi-marketers-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- ai minimal roi share for marketing teams using AI<br><small>Source: Singular (2026) · <a href="https://lighthousedata.io/data/ai-minimal-roi-marketers-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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